Welcome to BullsEye... where gender is BULL
Typical toy stores, or stores with toy aisles, separate their toys based on gender stereotypes. While most stores no longer label the aisle "Boy" or Girl" they do still separate the stereotypical "girls" toys and stereotypical "boys" toys.
As an example, there may be a heading of Characters. But that heading will exist in two places, with male characters in one aisle and then female characters in a separate aisle. Bullseye's would have just ONE aisle titled Characters and ALL characters would be housed there, from Hello Kitty to Optimus Prime. Hula Hoops and nerf guns would be in the Activities aisle, together.
We tried to think of a way to organize the toys that did not feed into any stereotypes, not just gender. At first, we were thinking of organizing them by age. However, the more we thought of it, that has potential for sending the message that an older child shouldn't be playing with a toy he or she enjoys just because he or she is out of the "designated age range". We thought just characterizing it by what its purpose is was they most objective way to organize the toys.
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